当今社会朝着信息化与全球化的方向不断发展,这也就要求平面设计突出多元立体性,要富有深刻内涵。在这样一个中西文化交融的年代,我们应当以民族文化为基点,不断进行文化与艺术的创新,从而适应时代的步伐与社会的实际需求。在设计学领域中,图形创意是一个专用的概念,对图形创意进行分析需要进行分层次的解读,即“图形”、“创意”、“图形创意”。 Today’s society is evolving towards the direction of informationization and globalization. This requires that graphic design should give prominence to multiple dimensions and be rich in profound connotations. In this era of integration of Chinese and Western cultures, we should continue to innovate in culture and the arts based on the national culture so as to adapt to the pace of the times and the actual needs of the society. In the field of design, graphic creativity is a special concept. The analysis of graphic ideas needs to be interpreted hierarchically, that is, “graphics”, “creative”, “graphic creative”.