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贺岁片曾经是中国电影从低谷走向振兴的重要推手,其为中国电影产业提供了最早的经验模式和最基本的产业元素。在今天中国电影产业超过日本成为仅次于美国的第二大电影生产国的背景下,贺岁片依然为中国电影产业持续深入发展提供了丰富的启示。中国电影产业,从产业发展的表象看缺的是在产业环节和产业内容等细处深处的精细耕耘,而从产业精神上看则是在好莱坞模式的误导下迷失了中国特色和独立精神。
New Year film was once an important promoter of Chinese film from the trough to rejuvenation. It provided the earliest experience model and the most basic industrial element for the Chinese film industry. Against the background of today’s Chinese film industry surpassing Japan as the second largest film producer after the United States, the New Year film still provides a great inspiration for the continuous and in-depth development of the Chinese film industry. China’s film industry, lacking in the appearance of industrial development, has made great efforts in the depths of industries and industrial fields. From an industrial point of view, it has lost its unique Chinese characteristics and independence under the guidance of the Hollywood model.