面对日益突出的影视动漫专业学生的毕业及就业压力,通过对其毕业设计作品的市场性推广应用模式探索,研究其应用意义、推广对策及模式,实现学生,学校,企业三赢的局面。从而为该专业的良性发展打下基础。 Faced with the growing pressure of graduation and employment of students majoring in film, animation and animation, this paper explores its application, promotion and countermeasures through the market promotion and application mode of its graduation project and realizes the win-win situation for students, schools and enterprises. Which laid the foundation for the healthy development of the profession.