市场营销的诞生50年前，市场营销在美国诞生。那时，市场营销作为一种管理方法，为企业提供一系列的工具，以期更好地满足顾客的需要。实际上从那时起人们就承认，一个企业若要成功，必须吸引那些能给企业带来效益的客户。但是在具体实践中，企业并没有能够做到真正依照这个观 The Birth of Marketing Fifty years ago, marketing was born in the United States. At that time, marketing as a management method, to provide enterprises with a range of tools to better meet the needs of customers. In fact, since then, people have admitted that if a business is to succeed, it must attract customers who can bring benefits to the business. However, in practice, companies can not really follow this concept