苏州古城怀旧旅游资源具有无可替代的优势和巨大潜力,它们存在的意义更重要的是让人们感受和体验传统吴地文化的魅力,发挥其历史文化价值、研究和教育功能。本文建议将特色怀旧旅游资源进行品牌化开发,深度挖掘、包装宣传,对苏州古城旅游经济发展起到更大的推动作用。 The nostalgic tourism resources in the ancient city of Suzhou have irreplaceable advantages and great potential. The significance of their existence is more important for people to feel and experience the charm of the traditional Wu culture and exert their historical and cultural values, research and educational functions. This paper suggests that the characteristics of nostalgic tourism resources for brand development, mining depth, packaging publicity, the ancient city of Suzhou tourism economic development play a greater role in promoting.