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近年来我国经济不断发展,社会也不断进步。运输行业的重要性也随之提高。旅客运输和货物运输俨然成了国民经济发展的重要部分,并且在其中的公路运输也随之成了重中之重。公路运输(highway transportation)是指在公路上运送旅客和货物的运输方式。是在公路上运送旅客和货物的运输方式。是交通运输系统的组成部分之一。主要承担短途客货运输。现代所用运输工具主要是汽车。因此,公路运输一般即指汽车运输。在地势崎岖、人烟稀少、铁路和水运不发达的边远和经济落后地区,公路为主要运输方式,起着运输干线作用。伴随着国家经济市场化,公路运输市场慢慢的出现了运力过剩、供不应求的情况。公路运输市场空前的火爆,这既给市场带来机遇也给市场带来挑战。本文对现在公路运输市场的营销策略加以分析,对于市场经济的客观形势和公路运输的本身优势进行探讨。
In recent years, China’s economy continues to develop, and society continues to progress. The importance of the transportation industry has also increased. Passenger transport and cargo transport have become an important part of national economic development, and the road transport among them has also become the most important. Road transportation refers to the transportation of passengers and goods on the road. Is the transport of passengers and goods on the road transport. It is one of the components of the transportation system. Mainly responsible for short-distance passenger and freight transport. The modern means of transport are mainly cars. Therefore, road transport generally means motor transport. In the remote and economically backward areas where the terrain is rugged, sparsely populated, the railway and the underdeveloped waterways are the main modes of transport, the trunk roads play a role as the transportation backbone. With the marketization of the national economy, the road transport market has slowly emerged excess capacity and supply in short supply. The unprecedented popularity of the road transport market presents both opportunities and challenges to the market. This article analyzes the marketing tactics of the road transport market now, and discusses the objective situation of the market economy and the advantages of the road transport itself.