秋收冬藏。经历了一年的拼搏,我们终于可以安安静静、踏踏实实地度过一个冬天了。虽然气温已经降到冰点,但是CCTV新闻联播《天气预报》依然生机勃勃,这一极具影响力与公信力的传播平台,每天都在向亿万观众传递着优质的品牌信息。虽然这个冬天寒冷依旧,但我的心里却有着不一样的感受:这个冬天很温暖,因为我们充满信心。随着智能终端的普及,多屏时代的到来已经不可逆转。面对碎片化的时间和目标受众,广告主们陷入了营 Autumn harvest winter collection. After a year of hard work, we finally can be quiet, down to spend a winter. Although the temperature has dropped to freezing point, CCTV newsfeed “weather forecast” is still alive and well. This highly influential and credible communication platform delivers quality brand information to hundreds of millions of viewers every day. Although this winter is still cold, but my heart has a different feeling: this winter is very warm, because we are full of confidence. With the popularity of smart terminals, multi-screen era has been irreversible. In the face of fragmented time and targeted audiences, advertisers are caught in camp