麦当劳是世界上最大的快餐连锁店,2012年10月3日午夜,麦当劳在冰岛结束这一天营业的同时,也结束了在冰岛长达16年的营业史,全面退出了冰岛市场,甚至没有表示会有重新开张的一天!麦当劳总部对此发表声明说,在冰岛开展业务是一项非常大的挑战。然而与此同时,麦当劳在冰岛的总经销商欧曼德森却表示,麦当劳在冰岛的生意一直十分兴隆:“每到就餐时,汹涌的人潮是任何一个地方都没有的!”既然生意这样好,那又是什么原因使麦当劳选择了退出呢?谁也想不到,让麦当劳认输 McDonald’s is the largest fast food chain in the world. McDonald’s ended its business in Iceland at midnight on October 3, 2012. It ended its 16-year history in Iceland and left the Icelandic market without even saying it would There is a reopening day! McDonald’s headquarters said in a statement that doing business in Iceland is a big challenge. In the meantime, however, McDonald’s General Manger Aumandesson in Iceland said that McDonald’s business in Iceland has been very prosperous: “Every meal, the raging crowds are not anywhere! ” Since the business So good, then why McDonald’s chose to quit it? Who can not think of, let McDonald’s throw in the towel