论文部分内容阅读
商标是一种特殊的语言符号,在商品流通不断走向国际化的今天,商标翻译也就成为一个具有现实意义的热点问题。本文简要地分析了商标的特点与翻译方法。
Trademark is a special kind of language symbol. Trademark translation becomes a hot issue of practical significance nowadays when the circulation of goods goes international. This article briefly analyzes the characteristics of trademark and translation methods.