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我们的目的是在变化的环境中,推动行业战略管理理论中“企业价值”的应用研究。借助五个不同行业中具有典型意义的企业,通过考察企业价值对消费者、顾客和客户的不同作用,从四个重要维度量化并分析了市场对企业公开声明的战略的观点,并且说明了在产业效应中考虑到动荡因素的可能性。结论是:特定行业在顾客对不同类型的动荡的感知面前是非常脆弱的,在很多大型企业中也是如此。笔者认为,相对于渐进变化环境中的企业价值,在激进、动荡市场环境或间断均衡中的企业价值更为明显,与顾客和客户的关系也更为紧密。
Our aim is to promote the application of “enterprise value” in the theory of strategic management in a changing environment. By examining the different roles of business value in consumers, customers and customers in five typical industries in different industries, this paper quantifies and analyzes the market’s perspective on the strategy of publicly stated companies from four important dimensions and shows that in the Industrial effects take into account the possibility of instability. The conclusion is that specific industries are very vulnerable to customers’ perception of different types of turmoil, as do many large enterprises. The author believes that, compared with the enterprise value in a gradual change environment, the enterprise value is more obvious in the radical and turbulent market environment or intermittent equilibrium, and the relationship with customers and customers is more close.