战略制定 战略制定是从企业的优势和不足上发展长期规划,并有效地处理企业所面临的环境机会和风险的过程。它包括解释企业的任务,详细说明企业可能达到的目标,发展战略,建立政策纲领。 企业任务是企业生存的目的或原因,有形式任务和具体任务之分。例如,一家银行的具体任务是给某社区的人提供抵押放款,为了完成这一任务,银行则希望给储户提供合理的利率。这家银行的形式任务说明书可能包括为有付息能力的任何人提供金融服务的内容。 Strategy Formulation Strategy formulation is the process of developing long-term plans based on the strengths and weaknesses of the company and effectively handling the environmental opportunities and risks that the company faces. It includes explaining the mission of the company, specifying the goals that the company may achieve, developing strategies, and establishing policy guidelines. Enterprise tasks are the purpose or reason for the existence of a business. There are formal tasks and specific tasks. For example, a bank’s specific task is to provide mortgage payments to people in a community. To accomplish this task, the bank hopes to provide depositors with reasonable interest rates. The bank’s formal mission statement may include the provision of financial services for anyone with interest.