多年来,房地产广告一直是以报纸为主的,电视媒体没有占到很多房产广告的比重。现在很多台都开始注重房产节目的研发和制作,原因很简单:媒体市场化有了生存压力,要和市场对接。而在时下媒体激烈的竞争环境中,如何让自己的节目效果更胜一筹呢?这个问题,也是作为专业房地产频道迫切需要考虑的。 Over the years, real estate advertising has always been based on newspapers, television media did not account for a lot of real estate advertising. Now many Taiwan companies have begun to pay attention to the R & D and production of real estate programs for the simple reason that there is a pressure to survive in the media market and to connect with the market. In the current fierce competition in the media environment, how to make their own programs better? This issue is also an urgent need to consider as a professional real estate channel.