CI是英文Corporate Identity(企业识别)的缩写。 CI设计,即企业识别设计,也称企业整体形象设计,是指将企业经营理念和企业精神文化,通过统一的视觉传达设计加以综合和传达,使公众产生一致的认同感与价值观。这是一种可以创造最佳经营环境的经营战略。 由CI设计构建成的系统化、标准化的整体设计系统,称为企业形象战略体 CI is an abbreviation of English Corporate Identity. CI design, that is, corporate identity design, also called corporate overall image design, refers to the integration and communication of corporate business philosophy and corporate culture through a unified visual communication design, so that the public has a consistent sense of identity and values. This is a business strategy that can create the best business environment. The systematic and standardized overall design system constructed by CI design is called corporate image strategy.