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全国数以万计的报纸杂志“争夺眼球的战争”已日趋白热,同时网络新媒体对传统媒体的冲击也日见增长。据有关部门统计,至2000年上半年,有广告经营的期刊数比起上年已开始略有下降,降幅为1.13%;而有广告的期刊杂志中,发行量下降、广告额减少的现象,已远非个别。在这个时
Tens of thousands of newspapers and magazines in the country, “the battle for eyeballs,” have become more and more heated, while the impact of online new media on traditional media has also been on the rise. According to relevant statistics, by the first half of 2000, the number of periodicals with advertisements had started to decline slightly by 1.13% over the previous year; while the number of periodicals and magazines with advertisements dropped and the number of advertisements decreased, Far from individual. At this time