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2003年岁末,“黄金搭档”杯第四届CCTV服装设计暨模特电视大赛拉下了帷幕。说实话,这个电视大赛不好搞,一是眼下各种名目的大赛也好、晚会也罢充斥了荧屏,观众面对如此“盛宴”已经不容易再有胃口;在“原材料”相差无几的情况下,如何再度烹制出一道与众不同,风味独特的电视“大餐”?二是在此之前央视自己就办了三届同样的电视大赛,赢得了不少的观众缘,尤其是抓住了爱时尚、追潮流的年轻观众的眼球。在观众的审美标准不断提高的信息时代,如何实现对自我的超越,不让这个节目的吸引力像时尚一样很快流失(毕竟节目的间隔周期长达一年)?通过对
At the end of 2003, the fourth “CCTV Gold Cup” fashion design and model TV contest came to a close. To be honest, this TV contest is not good, one is now all kinds of famous contest Ye Hao, the party worth mentioning the screen, the audience in the face of such “feast” is not easy to have another appetite; in the “raw materials” almost the same case , How to re-cook a distinctive, unique flavor of the TV “feast”? Second, before this CCTV itself to do the same three TV contest, won a lot of audience, in particular, seize the Love the fashion, the trend of young people to catch the eye. How can we realize the transcendence of ourselves in the information era where audiences’ aesthetic standards are constantly improving, so that the attractiveness of this program will not be lost as quickly as fashion (after all, the interval between programs will be as long as one year)?