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基于现代社会中,吉祥物的应用与各类活动联系越来越紧密,时代还在不断给予吉祥物新的象征意义和使命。本文主要是通过对吉祥物概念、内容、造型、应用等方面的略析,结合当前中国传统节日文化的发展趋势,探析如何将吉祥物的设计应用到对于中国传统节日文化的保护与继承当中。以求使吉祥物能够在传承和进一步发扬中国传统节日文化的过程中起到积极的作用。
Based on modern society, the application of mascot and all kinds of activities are more and more close, the era is still constantly giving mascot a new symbol of meaning and mission. This article mainly analyzes the concept, content, shape, application and other aspects of the mascot, combined with the current development trend of Chinese traditional festival culture, explores how to apply mascot design to the protection and inheritance of Chinese traditional festival culture. In order to make the mascot play an active role in the process of inheriting and further promoting Chinese traditional festival culture.