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长江三角洲地区是我国综合实力最强的区域,也是改革开放和经济发展的前沿地区。但是,长三角传媒集团发展存在势大力薄、同质竞争、“割据”和“碎片化”现象、新媒体发展滞后等诸多问题。这需要在宏观政策和管理体制上大胆突破创新,搭建有利区域传媒集团融合互通的政府支撑平台,也需要传媒集团自身积极探索做大做强的有效途径。
The Yangtze River Delta is the strongest comprehensive strength region in our country and also a frontier region for reform, opening up and economic development. However, there are many problems in the development of the media group in the Yangtze River Delta such as homogeneity competition, the phenomenon of “separatism” and “fragmentation” and the lagging development of new media. This requires bold breakthroughs in innovation in macroeconomic policies and management systems and the establishment of a government support platform conducive to the integration and interoperability of regional media groups. It also requires the media groups themselves to actively explore ways to make themselves bigger and stronger.