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当前体育报道存在过度娱乐化、功利化、价值观扭曲等问题。出现这些问题,既有媒体及从业人员自身的原因,也有社会环境的影响。面对该情况,媒体需要正确衡量社会价值与经济利益的关系,提高从业人员素质,加强其职业道德建设,并完善监督管理制度,只有从这四个方面入手,才能真正促进体育报道的健康发展。
The current sports coverage is over-entertainment, utilitarian, distorted values and other issues. The emergence of these problems, both the media and practitioners for their own reasons, but also the impact of social environment. Faced with this situation, the media need to correctly measure the relationship between social values and economic interests, improve the quality of employees, strengthen their professional ethics, and improve the supervision and management system. Only in these four aspects can the media truly promote the healthy development of sports coverage .