改革开放以来，我们的出版事业有了很大的发展，特别是在出版物的种类、数量，以及所获利润方面的增长幅度，是业内外人士所公认的。但是，每当我们去参观书市、图书订货会归来，每当我们去浏览发行量很大的报刊栏目，往往会发出深深的慨叹。数量的繁荣、畅销的背后是否隐藏着 Since the reform and opening up, we have made great progress in our publishing business. In particular, the growth in the type and quantity of publications and profits we have received is widely recognized by people in and outside the industry. However, whenever we visit the book market, book orders will come back, whenever we go to browse the circulation section of the newspaper, often issued a deep lament. The number of prosperity, best-selling behind the hidden