科技的进步、通讯的发达使电视购物变为现实。电视购物即通过电话、传真、书信、甚至直接在电脑上选购电视直销商品。这种购物方式正在冲击着传统的零售业。据统计,在美国消费市场中,通过交互网络进行电视购物者,已从前年的5%上升到15%。电视直销商品大到汽车、电器、小到药品、玩具几乎无所 Advances in technology and the development of communications have made television shopping a reality. TV shopping is the purchase of direct TV products through telephone, fax, letters, and even directly on the computer. This shopping style is impacting the traditional retail industry. According to statistics, in the US consumer market, TV shopping through interactive networks has increased from 5% the previous year to 15%. TV direct sales are so large that they don’t have anything to do with cars, appliances, drugs, and toys.