中低星级饭店占据了我国饭店市场大半江山,其状况对我国旅游市场、旅游业的发展起着举足轻重的作用。 面对国际饭店集团对我国经济型饭店市场加大投资举措,我国中低星级饭店应认真全面分析目前所处的市场环境,进 行市场细分,创立自己的品牌,正确处理好竞争与合作的关系,坚持低成本竞争优势。 Low-star hotels occupy most of China’s hotel market, its status on the tourism market in China, the development of tourism plays a decisive role. In the face of international hotel groups to invest more in China’s economy hotel market investment, China’s low-star hotel should carefully and comprehensively analyze the current market environment, market segmentation, create their own brand, correctly handle the competition and cooperation Relationship, insist on low-cost competitive advantage.