自从进入中国市场以来,肯德基和麦当劳一直在明争暗斗。虽然麦当劳的业绩在美国快餐业市场排名第一,大大领先于排名第七位的肯德基,但在中国市场,麦当劳似乎一直难以充分发挥威力,无论是门店数量、利润率,还是产品的本土化程度,总是落在肯德基后面。为了改变多年来在中国市场的 Since entering the Chinese market, KFC and McDonald’s have been struggling. Although McDonald’s’s performance ranks first in the US fast food market, ahead of KFC, which ranks seventh, McDonald’s appears to have struggled to make the most of its power in China, both in terms of store numbers, profit margins, and product localization , Always fall behind KFC. In order to change over the years in the Chinese market