地方高校学报作为一种特殊的媒介,要想在激烈的市场竞争中求得生存和发展,就必须以期刊的受众为中心,通过特色办刊,创建特色栏目,实行品牌化经营战略,获取更多的注意力资源,从而提高其社会影响力和核心竞争力。 As a kind of special medium, if local college journals are to survive and develop in the fierce market competition, it is necessary to take the audience of journals as the center, create distinctive sections through characteristic journals, implement the brand management strategy and obtain more More attention resources, thereby enhancing its social influence and core competitiveness.