在休闲旅游时代,越来越多的游客已不满足于走马观花和开阔视野,他们需要追寻更深层次的文化根源和情感体验。因此,城市旅游形象的塑造,不仅要定位清晰,凸显自然资源和地域文化的核心优势,更要富有意境和韵味,直达人心,才能打动游客。而这正是胶南城市旅游形象的策划立意点。胶南市位于山东省青岛西海岸,是中国优秀旅游城市、国家环保模范城市、国家园林城市和全国绿化模范市。胶南市历史文化底 In the era of leisure travel, more and more tourists are not satisfied with cursory and broaden their horizons, they need to pursue deeper cultural roots and emotional experience. Therefore, shaping the city’s tourism image not only requires clear positioning, highlights the core advantages of natural resources and regional culture, but also needs rich artistic conception and charm to reach people’s hearts in order to impress tourists. And this is Jiaonan city tourism image planning point. Located in the west coast of Qingdao in Shandong Province, Jiaonan City is an outstanding tourist city in China, a national environmental protection model city, a national garden city and a national model city of greening. Jiaonan history and culture at the end