广告语言是商家推销商品的重要手段,人们提起某些品牌时总会想起它的广告语,同样某些耳熟能详的广告语一旦被提起就会使人联想起特定的品牌。在如今的商品化社会,广告语铺天盖地,成为如今信息化社会不可或缺一部分,与人们的生活息息相关,所以广告语受到语言学界的关注。本文将从修辞学角度浅析服饰品牌的广告语言。 Advertising language is an important means for merchants to sell their products. When people mention certain brands, they always think of their advertising slogan. Also, some well-known slogans are reminded of a particular brand once they are mentioned. In today’s commercialized society, slogans have become an integral part of today’s information society and are closely linked to the lives of people. Therefore, slogans have drawn the attention of the linguistics community. This article will analyze the advertising language of apparel brands from the perspective of rhetoric.