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20世纪电子技术的发展使人们步入一个前所未有的视觉文化时代,各种视觉影像为人们提供了新的理解方式,同时也带来了新的阅读困境。现代视觉文化的消费性本质上让人们少了阅读文本的专注与持久,批判力、审美力随之降低。究其原因,并不是流动画面造成的思维断裂,而是现代视觉的商业特性。现代社会的视觉文化需要规范,引导人们回归文本阅读的反思,走出阅读困境。
The development of electronic technology in the 20th century has brought people into an unprecedented era of visual culture. All kinds of visual images provide people with new ways of understanding and bring about a new reading dilemma. Consumption of modern visual culture in essence allows people to read less focused and long-lasting, critical, aesthetic power will be reduced. The reason is not the break of thinking caused by the flowing picture, but the commercial characteristic of modern vision. The visual culture of modern society needs to be normative and guide people to return to the reflection of reading the text and to get out of the reading dilemma.