论文部分内容阅读
钻进电台、电视台和报刊上的“广告集”,无论是麦克唐纳公司每天500万美元的广告开销,还是松下集团每年150亿日元的广告投资,成功的广告宣传后面大都得益于雄厚的财力优势。然而,并非所有的企业都能财大气粗,对于那些无法挤进“广告集”的企业来说,推出方便灵活,形式多样的廉价广告倒是种经济实用的理想选择。所谓廉价广告,就是用省钱甚至免费的广告媒介对广告主体巧妙地进行宣传,从而
Drilled into radio, television stations and newspapers and magazines on “advertising sets”, whether Macdonald’s daily advertising expenses of 5 million US dollars, or Matsushita Group’s annual investment of 15 billion yen in advertising, successful advertising behind most thanks to a strong Financial advantages. However, not all companies can be financially savvy, and for companies that cannot squeeze into “advertising sets”, the introduction of convenient and flexible, low-cost advertising in various forms is an economical and practical ideal. The so-called low-cost advertising means that the advertisement subject is skillfully promoted by using money-saving or even free advertising media.