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采访背景:全球一体化进程中企业面临日趋激烈的竞争,任何企业唯有对产品开发、营销渠道、市场研究做深度整合,对旧有的思路做战略性调整,才能开辟一条正确的发展途径。市场营销的重心不断向下沉淀,社区营销应运而生。目前,家电业内出现了在一二级市场建立30多家社区店的企业——北京亚都科技股份有限公司。作为生产加湿器、净化器这些小家电产品的中小型企业,能够实现在主要省会城市基本完成布局,已经是相对超前的了。为此,记者专门采访了北京亚都科技股份有限公司市场服务中心项目经理李海燕。
Interview Background: In the process of global integration, enterprises are faced with increasingly fierce competition. Any enterprise can make a correct development only by deeply integrating product development, marketing channels and market research, and making strategic adjustments to old ideas. The focus of marketing continued to sink, community marketing came into being. At present, the home appliance industry appeared in the secondary market to establish more than 30 community stores in the enterprise - Beijing Asia Technology Co., Ltd.. As a small and medium-sized enterprise that produces small household appliances such as humidifiers and purifiers, it is already relatively ahead of schedule to basically complete the layout in major capital cities. To this end, the reporter interviewed Beijing Asia Capital Co., Ltd. Market Service Center Project Manager Li Haiyan.