2012年第9期根据美国社会心理学家马斯洛的需求层次理论,人们的需要是分层次的,由低到高分别是生理需要、安全需要、社会需要、尊重需要、自我实现需要。在不同时期、不同环境下,这五种需要的迫切程度也是不一样的。人们消费观念、消费习惯的变化,便是对这五种需要最直观的反 According to the theory of the needs of the American social psychologist Maslow’s level of needs, people’s needs are hierarchical, from low to high are physiological needs, security needs, social needs, respect needs and self-actualization needs. At different times and under different circumstances, the urgency of these five needs is different. People’s consumption concepts, changes in consumer habits, it is the most intuitive of these five needs anti