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随着电子商务的发展，如何实现产品的在线动态交互设计、三维可视化效果展示成为了越来越需要解决的重要问题。通过对已有的三维虚拟展示技术进行分析，提出并实现了基于Flash的三维产品虚拟展示系统。该系统以一个木制玩具工程车为例，可以让用户参与到产品的设计之中，用户可以旋转、放大、缩小产品，还可以随意更换产品各个部位的颜色并输入自己的个性ID。测试结果表明，该系统可以满足一些虚拟交互的需求，具有良好的用户体验。“,”With the development of E-commerce, how to achieve product-line dynamic interactive, three-dimensional visualization display to become more and more need to be addressed o Three-dimensional virtual display system based on Flash is proposed and implemented based on the analysis of the existing display technologies. This system take a wooden toy construction car as an example, users is allowed to participate in the design of the product, which also can rotate, enlarge, narrow product and freely to change the product with all parts of the color and enter your own personal IDo Test results show that the system can meet the needs of a number of virtual interaction and has a good user experience.