日本曾凭借其廉价的劳动力和尖端技术,成功地向美国人推销了大量小汽车、微芯片等产品。现在,日本的一些第一流公司如;沙特林公司、士清道公司和卡翁公司正计划向美国人推销汽水、化妆品和洗衣清洁剂这类日常生活必需的、大量消费的廉价消费品。它很可能成为日本向美国市场进军的第二次浪潮。198z年,日本向美国出口了13.8亿美元的廉价消费品,占日本向美国出口的16%。然而廉价消费品市场不易进入。该市场具有零星分散的特 With its cheap labor and cutting-edge technology, Japan has successfully sold a large number of cars, microchips and other products to Americans. Now, some of Japan’s top companies, such as Saudi Lin, Shi Qingdao and Caon, are planning to sell Americans such low-cost consumer goods as necessary for daily life, such as soft drinks, cosmetics and laundry detergents. It is likely to become the second wave of Japan’s march into the US market. In 198z, Japan exported 1.38 billion U.S. dollars of cheap consumer goods to the United States, accounting for 16% of Japan’s exports to the United States. However, the market for cheap consumer goods is not easy to enter. The market has sporadic features