随着经济的不断发展,尤其是网络时代的正式到来,电商企业开始走进千家万户,更多的年轻人更加青睐于网络购物。同时,由于经济的一体化,企业间竞争激烈,为了节约采购成本、运输成本,第三方的物流企业很好的解决了这一问题。在这样的环境下,物流企业得到快速的发展。本文主要研究物流企业营销的外部原因。 With the continuous development of economy, especially the formal arrival of the Internet age, the electric business enterprises have started to enter into the tens of thousands of families. More and more young people are more and more favored in online shopping. At the same time, due to the economic integration, intense competition among enterprises, in order to save procurement costs, transportation costs, third-party logistics companies a good solution to this problem. In this environment, the rapid development of logistics enterprises. This paper mainly studies the external reasons of logistics enterprise marketing.