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价值定位:通常用于那些不处在最低价格之刊的品牌,这些品牌向消费者表明,它们有极高的性能价格比。比较定位:品牌企图使消费者相信它们是比其它品
Value Positioning: Often used in brands that are not at the lowest price, these brands show consumers that they have a very high price / performance ratio. Comparative positioning: Brands attempt to convince consumers that they are more than other products