作为一个营销概念,“无缝营销”最初是从企业销售渠道角度来论述的。美国著名学者斯特恩在《营销渠道》一书中对“无缝营销渠道”是这样定义的,所谓“无缝营销渠道”是指,为了提高整条营销渠道的服务质量,从而为消费者创造更 As a marketing concept, “seamless marketing” was originally discussed from the point of view of sales channels. The famous American scholar Stern in the “marketing channel” a book on the “seamless marketing channels” is defined as the so-called “seamless marketing channels” means that in order to improve the quality of service throughout the marketing channels, so as to consumers Create more