在电子商务时代,网络营销、数据库营销、直复营销、一对一营销、精准营销等新的营销模式越来越被熟知与采用。企业的经营理念和营销方式,企业与企业之间的关系,企业与消费者之间的关系都发生了巨大的改变。依托于网络这种崭新的媒体所进行的营销活动是企业整体营销战略的一个组成部分,是以互联网为基本手段来实现企业的总体经营目标,其基本职能在于营造企业的网上营销环境和促进企业的客户交换关系。传统的营销模式 In the age of e-commerce, new marketing models such as network marketing, database marketing, direct marketing, one-to-one marketing and precision marketing are increasingly well-known and adopted. Business philosophy and marketing methods, business and business relationships, business and consumer relationships have undergone tremendous changes. Relying on the network of this new media marketing activities carried out by the enterprise marketing strategy as an integral part of the Internet as a basic means to achieve the overall business objectives of the company, its basic function is to create a business online marketing environment and promote business Customer exchange relationship. Traditional marketing model