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自媒体时代的到来给高校学生网络舆情引导带来了新的机遇与挑战,也进一步引起了高校管理者及相关部门重视。自媒体时代下高校学生网络舆情特点表现为:网络舆情主体具有同质性;网络舆情内容具有复杂性;网络舆情传播空间延伸性。但同时存在引导机制亟待完善;责任主体模糊;学生价值观呈现多元化等困境。创新高校学生网络舆情引导策略,需要加强网络文明传播志愿者队伍建设;完善校园新媒体管理机制;建立高校学生网络舆情监控与反馈机制;厘清高校学生网络舆情深层意蕴。
Since the arrival of the media era, it has brought new opportunities and challenges to the online public opinion guidance of college students, which has further aroused the attention of college administrators and relevant departments. From the media era under the network of public opinion characteristics of college students as follows: the main network of public opinion has the same nature of the network; public opinion has the complexity of the content; network public opinion spread of space extension. But at the same time there is an urgent need to improve the guiding mechanism; the subject of responsibility is ambiguous; and the values of students are diversified. To innovate the network public opinion guidance tactics of college students, we need to strengthen the construction of volunteer teams for network civilization communication, improve the new media management mechanism in campus, establish the monitoring and feedback mechanism of network public opinion for college students, and clarify the deep meaning of network public opinion among college students.