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社区新闻,到底是鸡肋还是新闻的富矿?本文以南充日报社旗下的《南充晚报》为例进行论述,该报在开展“记者驻社区”活动中,通过细分读者市场、锁定目标读者,巩固了传统纸质媒体的市场地位,同时在本土媒体与外来媒体的激烈竞争中赢得了先机、争取了主动。社区新闻是个好东西。社区新闻这座富矿,只要开采方法得当,就能够给传统纸质媒体注入新的生机与活力。
Community news, in the end is a tasteless or news of the rich ore? This paper Nanchong Daily Newspaper’s “Nanchong Evening News” as an example to discuss the newspaper in carrying out “reporter in the community” activities, by segmenting the reader market, target readers , Consolidating the market position of the traditional paper media and winning the initiative and gaining initiative in the fierce competition between the local media and foreign media. Community news is a good thing. Community News The bonanza, if properly exploited, can breathe new life and vitality into traditional paper media.