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平面设计在现代人们的就常生活中已经得到了越来越广泛的应用,从以往单一的行业服务,发展成为受众面广泛的群体,平面设计所展示出来的效果与受众心理效应和需求有着直接的关系。另外,在一件平面设计作品中如果想具备优秀的作品设计能力,离不开民族的传统文化内涵,运用现代化的设计理念与方式展现出民族底蕴,所以在进行平面设计中,要把心理效应与传统文化效应相结合,才能够体现出平面设计作品的亲和力与感染力。本篇论文从平面设计中的心理效应入手展开讨论,再阐述传统文化效应,最后把两者相结合进行总结,以加强平面设计作品的艺术特质。
Graphic design has been more and more widely used in the daily life of modern people. From a single industry service, it has developed into a broad audience. The effectiveness of graphic design is directly related to the psychological effects and needs of audiences Relationship. In addition, in a graphic design works if you want to have excellent design ability, can not do without the traditional culture of nationalities, the use of modern design concepts and methods to show the national heritage, so in graphic design, the psychological effects With the combination of traditional cultural effects, we can reflect the affinity and appeal of graphic design works. This dissertation starts with the psychological effect in graphic design, discusses the traditional cultural effects, and finally concludes the two together to strengthen the artistic qualities of graphic design works.