如果你的工作是跟数学化打交道,可能已经对投资回报率这个问题有点儿厌倦了。我们都需要证明我们项目的直接投资回报率在哪儿。我们需要展示所有广告、视频或App能直接带来多少网上销售或多少转换率。然而,我们犯了个大错。我们的假设是,因为你能在网上购物,所以任何在网上运行的东西都“应该”能带来直接的销售。电视从没有过这个问题,因为你永远无法进入电视购买产品,同样的,广告牌、广播广告、植入广告都不会有这样的问题。从技术上说,消费者从我们展开数字 If your job is to deal with mathematization, you may already be bored with the question of return on investment. We all need to prove where the ROI of our projects is. We need to show how much online sales or conversion rates are directly attributable to all ads, videos, or apps. However, we made a big mistake. Our assumption is that because you can shop online, anything that runs online can “” bring direct sales. TV never had this problem, because you will never be able to enter the television to buy the product, the same, billboards, radio ads, implanted ads will not have such a problem. Technically speaking, consumers start with the numbers