论文部分内容阅读
自媒体时代,微信公众平台在医院宣传中发挥日益重要的作用。面对周边医院微信公众平台的崛起,绍兴第二医院作为一家有着百年历史的县级综合性医院,也面临着前所未有的挑战。医院立足于实际,结合医院特色,从服务、内容、互动、创新四个层面入手,通过不断实践与探索,建立了具有绍兴第二医院特色的微信公众号。
Since the media age, WeChat public platform has played an increasingly important role in hospital publicity. Faced with the rise of the Weixin public platform in the neighboring hospitals, as a county-level general hospital with a century-old history, the Second Hospital of Shaoxing is also facing an unprecedented challenge. Based on the actual situation and based on the characteristics of the hospital, the hospital started from the four aspects of service, content, interaction and innovation. Through continuous practice and exploration, the hospital established WeChat public account with the characteristics of the second hospital in Shaoxing.