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在影视灯光行业,星光集团是个响当当的名字。中央电视台的《新闻联播》、在天安门广场举办的迎香港回归等重大活动等,也都采用了星光的专业灯光产品。2003年,星光集团经济收入高达7.2亿,2004年预计达到9亿。可谁能想到,星光集团董事长陈瑞福,20年前只是京郊大兴县一个既不懂技术、又无资金的农民? 陈瑞福在做企业的前十几年苦苦摸索,很不顺利。但从20世纪90年代起,由于采取了特别的市场策略,经营中采取了一些简单但有效的用人方法和管理方法,这个经营电视台、电影厂灯光产品及灯光工程的影视
In the video lighting industry, Star Group is a big fan of the name. CCTV’s “News Network” held in Tiananmen Square to greet the return of Hong Kong and other major events, also have adopted Star’s professional lighting products. In 2003, Star Group’s economic income as high as 720 million in 2004 is expected to reach 900 million. Who can think of, Chen Rui-fu, chairman of Star Group, only 20 years ago, Daxing County, Beijing suburbs is a neither know the technology, but also farmers without funds? Chen Ruifu do the first ten years of hard work, very well. However, since the 1990s, due to the adoption of a special marketing strategy, some simple but effective employment methods and management methods have been adopted in the operation. The operation of the television stations, movie factory lighting products and lighting engineering video