招生与就业工作是制约高职院校发展的瓶颈工作。随着高职教育的风声鹊起、普通高校的不断扩张和就业门槛的日趋高移,高职院校的发展渐渐步入发展的困境。在此,从高职院校招生和就业形势入手,全面分析了影响高职院校招生与就业工作的主要困难因素,针对性地提出了解决高职院校招生和就业工作的思路对策。 Enrollment and employment are the bottlenecks restricting the development of higher vocational colleges. With the vociferous rise of higher vocational education, the continuous expansion of ordinary universities and the gradual increase of the employment threshold, the development of higher vocational colleges has gradually entered the dilemma of development. Here, starting from the situation of enrollment and employment in higher vocational colleges, this paper comprehensively analyzes the main difficulties that affect the enrollment and employment of higher vocational colleges and puts forward the countermeasures to solve the problems of enrollment and employment in higher vocational colleges.