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随着现代科学技术的发展,广播已经从传统的电台传播发展到网络传播。信息时代三大技术:数字技术、网络技术和卫星技术在传媒的运用,使广播媒体成为最大的受益者,也使广播实现真正意义上的“广为传播”。广播汽车类节目不同于电视汽车节目,电视汽车节目能通过图像让受众有更为直观的感受。而广播汽车类节目只能通过有声语言来塑造画面。广播汽车类节目主持人首先要对汽车方面的知识要有一定的积累,要了解听众的需要,从而才能做到正确的导向作用。要贴近受众。作为广播汽车类节目主持人,除了对专业知识的要求外,话筒前的即兴口语表达也十分重要。并不是所有听众都能对专业知识有所认知。只有更通俗易懂的语言才能让听众更容易去理解。下面,笔者就结合实习经历来谈谈即兴口语表达在广播汽车类节目中的运用。
With the development of modern science and technology, broadcasting has spread from the traditional broadcasting station to the internet. The three major technologies of the information age: the application of digital technology, network technology and satellite technology to the media has made the broadcast media the biggest beneficiary and has also enabled the broadcasting to achieve “widespread dissemination” in the real sense. Broadcast car shows Unlike TV car shows, TV shows make the audience feel more intuitive. However, broadcast car programs can only create pictures by using vocal language. Radio and television car show host must first have a certain accumulation of knowledge of the car, to understand the needs of the audience, so as to be able to do the right direction. Be close to the audience. As a broadcast car show host, in addition to the requirements of professional knowledge, the pre-microphone impromptu oral expression is also very important. Not all listeners know something about their expertise. Only a more accessible language makes it easier for listeners to understand. The following, I combine the internship experience to talk about impromptu spoken language expression in the radio car class program.