“三面翻”即三面翻广告牌的简称。“三面翻”这个名字,几年前,即使在广告界,大多数人提起时还有些茫然不知何物,而现在,在全国各地已随处可见。不仅仅在大城市,在一些中小城市,三面翻广告牌也都是当地一道靓丽的风景线。 20世纪90年代,“三面翻”作为一项引进国内的新生事物,价格极为昂贵,可与豪华轿车相比拟,国内企业难以接受。当时其技术尚不成熟,维修成本高,难以适应市场,于是“三面翻”渐 “Three sides turn” that is referred to as three billboards. A few years ago, even when it came to advertising, most people did not know what they were talking about when they mentioned it, and now they are everywhere in the country. Not only in big cities, but also in some small and medium-sized cities, billboards are also a beautiful local landscape. In the 1990s, as a newly introduced thing in the country, “Three Versions” was so expensive that it could be compared with a luxury sedan and was unacceptable to domestic enterprises. At that time its technology is not yet mature, high maintenance costs, it is difficult to adapt to the market, so the “trifecta” gradually