饭店形象的树立有利于增强饭店的市场竞争力,提高顾客的的注意力,扩展饭店的发展空间,提高饭店实力。本文主要分析了正确处理顾客投诉和树立饭店形象的重要性,深入探析了如何正确处理顾客投诉和树立饭店形象的有效措施。 The establishment of the hotel image is conducive to enhancing the market competitiveness of the hotel, increasing the customer’s attention, expanding the development space of the hotel and improving the hotel’s strength. This paper analyzes the importance of correctly handling customer complaints and building a restaurant image, and analyzes in depth how to deal with customer complaints and establish an effective image of the restaurant.