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又到了上市公司交成绩单的季节。电广传媒2001年利润增长速度预计将出现大幅回落,原因是构成公司利润重要来源的广告业务增长没有实现年初计划目标。2002年全国广告市场将呈现平稳格局,而全国广电广告市场争夺将更加激烈,预计公司广告收入增长速度将不太可能回复以往的高速度。公司业务包括广告、节目制作、有线电视网络、旅游4部分。该公司广告增长速度放慢,有线网络达到预期投资效果有难度,而与媒体合作投资项目的收益增长亦存在一定顶界,未来几年业绩将以平稳为主要特征,发展缺乏后劲。
Went to the season of transcripts of listed companies. DTV’s profit growth in 2001 is expected to show a sharp decline due to the growth of the advertising business, which is an important source of corporate profits, failing to meet the plan of the beginning of the year. In 2002, the national advertising market will show a stable pattern, while the competition for the national radio and television advertising market will become more intense. It is estimated that the growth rate of advertising revenue of the Company is unlikely to return to the previous high speed. Businesses include advertising, programming, cable television, travel 4 parts. The company’s advertising growth slowed down, the cable network to achieve the desired effect of investment is difficult, and media investment projects with the cooperation of the revenue growth there is some top, the next few years performance will be stable as the main feature of the development lacks staying power.