现在,越来越多的企业面临同样的信息管理困境：拥有海量数据,却缺乏对数据的洞察力,并因此造成决策失误最近,某大型食品公司的一名主管取消了自己的战略计划——利用现有的内部信息,他无法确定该项目能否获得成功,所以他凭直觉终止了项目。后来,他从有点沮丧的老板那里了解到,外部分析家认为该项目本来能够成功。“我们的数据太多,”该主管抱怨说,“但我永远无法把所有的数据都综合进来,以了解它们之间的联系。” More and more businesses are now facing the same information management dilemma: Having massive amounts of data but lacking insight into the data and resulting in policy mistakes A manager at a large food company recently dropped his strategic plan - Using existing internal information, he was not able to determine whether the project was a success, so he intuitively ended the project. Later, he learned from a bit frustrated boss that outside analysts thought the project could have been successful. “We have too much data,” the director complained. “But I can never get all the data together to understand the connection between them.”