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近年来,中国广告市场的发展已经成为全球广告业关注的热点。作为市场总体额度超过日本、仅次于美国的全球第二大广告市场,中国广告市场已经成为低迷的世界广告市场中最富有活力的市场。随着经济全球化速度加快,我国广告企业都面对着国内竞争国际化、国际竞争国内化的竞争格局。2011年10月,党的十七届六中全会《中共中央关于深化文化体制改革推动社会主义文化大发展大繁荣若干重大问题的决定》中特别强调提高我国文化产业国
In recent years, the development of China’s advertising market has become a hot spot in the global advertising industry. As the world’s second-largest advertising market with an overall market value exceeding that of Japan after the United States, the Chinese advertising market has become the most dynamic market in the depressed world advertising market. With the speeding up of economic globalization, all of our advertising enterprises are faced with the competition pattern of internationalization and internationalization of domestic competition. In October 2011, the Sixth Plenary Session of the Seventeenth CPC Central Committee’s “Decision of the Central Committee of the Communist Party of China on Several Important Issues concerning Deepening the Great Development and Prosperity of Socialist Culture by Deepening the Reform of the Cultural System” put special emphasis on improving the cultural industries in our country.