随着移动互联网的发展,手机慢慢取代电脑,成为人们的第一上网工具,伴随手机而新兴的微营销模式也逐渐发展起来。在移动互联网时代,人们上网的流量分配方式发生了巨大的改变,以往由大的信息平台进行分发的搜索引擎式的信息传递模式,渐渐改变为由人与人之间社区分享的模式。本文主要探讨微营销的发展与前景,为企业营销行为提供一个良好的参考。 With the development of mobile Internet, mobile phones slowly replace computers and become the first Internet access tools for people. With the development of mobile phones, the emerging micro-marketing model has also gradually developed. In the era of mobile Internet, people’s Internet traffic distribution has undergone tremendous changes. In the past, the search engine-based information delivery mode distributed by large information platforms gradually changed into a mode shared by people and communities. This article mainly discusses the development and prospect of micro-marketing, providing a good reference for the marketing of the enterprise.