在经济学中有一个重要的原理:不能把所有的鸡蛋放在同一个篮子里,否则如果失手的话,篮子里的鸡蛋就会全部被摔破,而这一原理更是成了广大企业在进行品牌多元化发展的时候最常用的理由。从2003年的那一场“非典风暴”开始,我国的内销鞋市场一下子跌入了低谷,各种鞋类产品的销售情况持续走低,一季接一季的积压产品让不少企业和品牌走进了恶性循环的怪圈,而不断上升的原材料和人工成本更是将本来就已经很激烈的市场 In economics, there is an important principle: you can not put all the eggs in the same basket, otherwise if you miss the basket eggs will all be broken, and this principle has become the majority of enterprises are in progress The most common reasons for the diversification of the brand. From the 2003 “SARS storm”, China’s domestic sales of shoes market suddenly fell into a trough, a variety of footwear sales continued to decline, quarter after quarter of backlog of products so many companies and brands into The cycle of vicious circle, and rising raw materials and labor costs will be already already very fierce market